Marketing Strategy

Developing one-off creative without an overarching strategy is a risk. What sets Mitchell Marketing Management apart is the ability to pull back, complete a sound evaluation, and develop a comprehensive roadmap that effectively utilizes materials and campaigns to achieve your goals. I act as an extension of your marketing team, helping you identify your target audience, find where they are, and craft a message that will resonate with them.

What you'll get:

Marketing data: I identify your target audience, put together a marketplace and competitor analysis, and analyze the effectiveness of each marketing channel as it relates to your business.
Comprehensive strategy: Using the collected marketing data, I put together an exhaustive marketing strategy for engaging your audience and sending your messaging out in a cohesive way.
Key messaging statements: I work with your team to identify the key words and phrases that tell your story. Once established, all future materials refer back to those words and phrases to create consistency in building your brand.
Budget allocation: Working with your team, I provide guidance on the distribution of your marketing budget to make sure you get the most out of your marketing dollar.
Deliverables: Once your marketing strategy and budget are in place, I can execute on the recommended marketing deliverables and help you manage your marketing campaigns.

What clients are saying

“Jim has added professionalism to our marketing efforts. He understands the complexities of various strategies and always helps us integrate various forms of marketing into one, cohesive plan."

Kerry M. Lavelle, Founding Partner, Lavelle Law, Ltd.